In der Analystenkonferenz wurde gefragt, wieso es bei der Telekom besser läuft:
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Ottavio Adorisio, Societe Generale:
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And the third is for Philipp. It’s about Germany. You’ve been investing earlier than DT on LTE; you have the same spectrum holding. You actually have been a higher number of base stations. What explains the fact they’ve been performing typically better than you in that country? That’s something that would be interesting to hear, and how you can basically fix it, because you said, up to now, the gap has been fixed?
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Philipp Humm
Yes, I think on Germany, the relative to phones really in our eyes, two things: one, I think on the network side, for quite some time, we over-invested in rural LTE and not enough on the voice side, and neglected voice, and we have fixed that in the meantime, so we’re getting called ‘best in voice’. So, we are, again, at par here, and we get the feedback from our enterprise customers that this topic is, it’s fixed.
The second one is more on the commercial side where we were trying to, let’s say, improve our overall margin in Germany. As we’ve said, the market needs to cool down. DT really ramped up in our A&R investment quite significantly, which was somewhere in June 12/13, and so we did not follow straightaway, but we first waited because we thought this would be over after a certain period of time, or temporary nature; it was not. We followed, but obviously, we followed then relatively speaking, late, which is, you know, is in this year’s numbers.
Now, in the meantime, the good news is quarter by quarter, our service revenue is improving again, so we are 0.3% better. As I said, the network voice is recovered, our net adds are positive, even our fixed line is trending in the right direction, and our ARPU base is levelling out, right? So, we are basically seeing that these things are working.
Tja, erst spart man am Netz/Personal/Service etc., dann muss man doch investieren, und schließlich noch mehr Geld reinpumpen, um die Kunden zurückzugewinnen. War ja so nicht vorhersagbar.
Zuviel in ländliches LTE investiert, sehr komisch: Die Telekom hat teilweise eine dreimal so hohe LTE-Senderdichte. 'best in voice'... okay, das kann man ohne große Ausnahmen mal lobend bestätigen.
Insgesamt merkt man deutlich, dass man von der jetzigen Vodafone-Führung nichts Großartiges mehr erwarten kann: Statt mal einen Cent sinnvoll und nachhaltig zu investieren, fährt man nur auf Sicht und versucht auf den Marktführer zu reagieren.
Zum letzten Absatz: Einfach nur ohne Worte...
