The clip seems to have been shot on different days and is divided into four parts.
In the first part, Coulibaly is seen wearing a jalabiye, a Muslim styled kaftan, sitting under a paper printed with the Islamic State flag. It is in this part where he pledges allegiance to Baghdadi.
Looking directly into a camera, Coulibaly explains the reasons for the attacks mounted by himself and the Kouachi brothers on the Charlie Hebdo satirical magazine. Wearing the same clothes he wore to carry out the Hypercacher attack and a bullet-proof vest he says "So there you have it, we did some things together, some separately, to have more of an impact."
The next part explains why he targeted Jews. Seen wearing a black jacket and hat sitting next to a Kalashnikov and says that "everything we are doing is legitimate, you cannot attack and not get anything back in return." "You and your coalition bomb civilians and fighters everyday," he said, "It is you that decides what happens on earth eh? No. We cannot let you do that. We will fight back."
In the final part of the clip Coulibaly is seen once again wear a white jalabiye sitting under a printed IS flag and kalashnikov. "What are you you doing when our Prophet is so seriously insulted? he asks in a reference to the Charlie Hebdo caricatures of Mohamed. "What are you doing when our sisters are being raped, when entire populations are being massacred?" he asks calmly, speaking in French. "I've been to many mosques in Paris which are full of vigorous men who can defend Islam," he says, "Why is it, when we have millions of young men, we can't defend the prophet?"
aber inhaltlich völlig ok und sehr mutig von dem Protagonisten.